HARRY ROBINSON

what this is (and isn’t)

I’ve spent a decade working for companies with some of the world’s biggest sporting audiences. Now I’m helping other brands, creators and individuals do the same.

This is not social media management or data-heavy dashboard analysis.

This is:

I can help you work out what to do, what to avoid and what to change.

MY BACKGROUND

I’m a journalist and broadcaster with ten years’ experience across written, radio, TV and social formats. Alongside that, I’ve spent recent years working directly on content and strategy with three major sports organisations:

UEFA — Native Vertical Editor, Euro 2024. Part of a two-person team that led UEFA’s first-ever in-app vertical stories at a major tournament, built in the style of Instagram Stories. We were building the process from scratch — experimenting with formats, reviewing analytics, working out what engaged fans and what didn’t, and establishing a workflow that’s still in use for UEFA Champions League content today.

Manchester United — content producer, working with the social team. I produced content for Manchester United’s social channels across Instagram, TikTok and YouTube, collaborating closely with the in-house social team on ideas and feedback, and producing content of my own.

BBC Sport — social media, 5 Live Sport. Worked across X, Instagram and TikTok for BBC Radio 5 Live Sport, including as part of the team that launched the 5 Live Sport TikTok page from zero — now at ~200,000 followers.

What you get

• A genuinely outside perspective from someone who’s helped shape content for audiences of millions, now applied to your account specifically.
• Clear, specific recommendations — not generic best-practice advice, but “change this format,” “try this angle,” “drop this,” based on patterns I’ve actually seen work.
• No jargon, no dashboard overload — a conversation and a document you can actually act on.

services & pricing

Fresh Eyes Session — £180
A single call where I go through your recent content with you in real time and talk through what I’d change — formats to try, formats to drop, angles you’re missing. The fastest way to get a genuine second opinion.

Content & Format Review — £295
I review a set period of your existing output and deliver a short written report: what’s working, what isn’t, and specific changes I’d make. Includes a follow-up call to talk it through.

Idea Bank (priced on scope)
A tailored document of specific content ideas and formats for your account, drawing on patterns I’ve seen succeed across major sports platforms — ready for you or your team to put into action.